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The BDRM 2014 conference will be hosted by London Business School on July 17-19, 2014, in London, UK.

We are glad to announce the following keynote speakers:

David Halpern, Director of the Cabinet Office Behavioural Insights Team (the ‘Nudge Unit’)

George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University

We are also pleased to announce  “The Greater Good” pre-conference in partnership with the Journal of Marketing Research, which will focus on behavioural decision research that can contribute to understanding and fixing pressing social needs. The pre-conference will take place at London Business School on July 17, 2014 and will end before the BDRM evening welcome reception.

About BDRM: BDRM (Behavioral Decision Research in Management) is the leading conference for behavioural research conducted in business schools. BDRM is held biennially and brings together the best of behavioral research within, but not limited to, the areas of consumer behavior, organizational behavior, negotiation, managerial decision making, behavioral finance, experimental and behavioral economics, decision analysis, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making.

Previous meetings have been held at Cornell (1986), Texas (1988), Wharton (1990), Berkeley (1992), MIT (1994), Miami (1998), Arizona (2000), Chicago (2002), Duke (2004), UCLA (2006), UC San Diego (2008), Carnegie Mellon (2010) and University of Colorado, Boulder (2012).

Inquiries about BDRM 2014 should be sent to bdrm2014@london.edu.

We are looking forward to seeing you in London in the Summer of 2014!

Simona Botti, London Business School
David Faro, London Business School
Yuval Rottenstreich, Rady School of Management, UC San Diego

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